Seriös Group announces partnership with Sunderland AFC

Seriös Group is delighted to announce a new multi-year partnership with Sunderland AFC.

SAFC has collaborated with Seriös Group since 2022, working side-by-side to create a bespoke player and opposition analysis data platform solution.

As part of the partnership, SAFC will be on-boarded to the Seriös One platform, which will collect and analyse energy consumption with space utilisation data across the Academy of Light and Stadium of Light.

This will support the fulfilment of the Club’s ambitious sustainability goals, with SAFC striving to be energy self-sufficient from renewable sources by 2028 and achieve carbon net zero by 2040.

SAFC’s Chief Operating Officer, Steve Davison, said: “We are delighted to be expanding our partnership with Seriös Group and to be embracing their technology throughout the wider Club. It’s no secret that we have set ambitious long-term sustainability objectives and the most effective way of immediate gains is to reduce our existing energy consumption. Seriös Group’s technology will enable us to make informed and impactful decisions, and this partnership will form an essential part of what must be a unified effort by aligned stakeholders within the region to tackle climate change.”

Seriös Group’s CEO, Lee Rorison added: “I am excited and proud to be joining forces with Sunderland Football Club as we embark on a visionary journey towards carbon neutrality. Our innovative data platform ‘Seriös One’ will serve as the strategic playbook, helping the club navigate the path to net zero emissions and smart energy management. This partnership is about achieving sustainability goals as we score a winning future for the environment.”