Insights
Seriös Group has the Launchpad to data success

- Category
- News
- Date published
- 30.04.2025
Seriös Group, experts in data solutions, has unveiled their AI-driven data platform accelerator that’s already helping major businesses based in the region transform how they use data.
After working closely with clients over the past 12 months to refine the solution and demonstrate its impact, Seriös Group is now bringing Seriös ONE Launchpad to the wider market, to help even more businesses accelerate their data journey.
Seriös ONE Launchpad enables organisations to unify their data by seamlessly integrating business-critical systems into a single, secure, and governed data platform. Deployed directly into the client’s existing environment, it ensures they retain full control of their own data. Launchpad rapidly transforms fragmented data into actionable insights, empowering smarter decisions and delivering measurable return on investment.
Lee Rorison, Founder and CEO at Seriös Group, said:
“We recently celebrated five years of Seriös Group, and we recognised that Seriös ONE will be central to our growth over the next five. We’ve distilled years of experience in building high-performing data platforms into an off-the-shelf solution that delivers exceptional value – at a fraction of the cost and time it would take clients to develop in-house.”
“Many organisations struggle to bring all their data together and make sense of it – missing the opportunity to use their data to inform business decisions. Launchpad gets them there in days, providing key functionality that can take months of bespoke development and specialist skills.
“Understandably, many organisations are looking to maximise the amazing potential of AI. However, having unified and reliable data is essential before implementing AI – and Launchpad helps to ensure data quality.
“We’ve already deployed Seriös ONE Launchpad with clients including national car dealership Vertu; tombola, the world’s largest online bingo website, and Sunderland AFC.”
Paul Cresham, Head of Data and Analytics at Vertu Motors, said:
“Seriös ONE Launchpad kickstarted our cloud data journey, allowing us to focus on business value over infrastructure. The seamless delivery of Seriös ONE made the decision to put a long-term partnership in place with Seriös Group an easy choice. The access to expertise across disciplines acts as a safety net, addressing complex challenges while strengthening my team’s capabilities.”
Kevin Marsden, Head of Data at tombola, said:
“The implementation of Seriös ONE Launchpad has successfully transformed our data into a true strategic asset.
“With a unified and governed data platform, we can gain real-time insights, achieve a single view of our clients, and streamline our operations, allowing us to make smarter, faster decisions. We’re already starting to see a reduction in 'time to value', and we’re already reducing the time it takes to build reports.”
As Sunderland AFC’s official Data Partner, we are collaborating with the Club to super-charge football performance analytics, commercial operations, and fan engagement through Seriös ONE.
David Bruce, Chief Business Officer at Sunderland AFC, said:
“The integration of Seriös ONE into our operations has been a game-changer for Sunderland AFC. From enhancing football performance analytics to driving deeper insights across our commercial and fan engagement strategies, the platform is helping us make smarter and more impactful decisions in real-time.”
Find out how Seriös ONE Launchpad can unlock the potential of your data.