Expertise

Data Analytics & BI

Identify Hidden Performance Drivers And Make Valuable Decisions Faster

We specialise in data analytics and business intelligence, transforming your data into clear insight that supports day‑to‑day operations and long‑term planning. Through analysis, modelling and visualisation, we help every stakeholder understand performance, identify opportunities and make informed decisions.

Turning Your Data Into Intelligence

Valuable analytics and BI ensure the right people can access the right information at the right time. We design and build solutions that give every team a clear, consistent view of performance without relying on a data specialist to pull every report.

Interactive Dashboards & Reporting

Access real-time, easy-to-understand dashboards and automated reports tailored to your business goals. Monitor performance, track KPIs, and explore your data without technical barriers.

Data Visualisation

Complex datasets, trends, and performance metrics are presented in a clear, visual format, making patterns immediately visible and insights accessible to every stakeholder, regardless of their technical background.

Actionable Insights

Transform data into clear, meaningful insights that support faster, smarter business decisions. We help identify trends, opportunities, and risks so you can act with confidence.

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AI-Powered Business Intelligence

Analytics and BI create the foundation for more advanced capabilities and AI. Consistent reporting, trusted metrics and a clear understanding of your data form the knowledge base that advanced analytics and AI rely on. As that foundation matures, AI begins to enhance what BI can deliver, from natural language tools that let teams query key metrics conversationally to visualising machine learning outputs, such as customer profiles, directly in your dashboards.

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Meet Our Data Analytics & BI Experts

Our experts use our Seriös ONE approach to turn your data into clear, actionable insights that your team can depend on.

Alex Bookless

Alex Bookless CTO

Joseph Hajsadr

Joseph Hajsadr Head of Data Engineering

Paul Swaddle

Paul Swaddle Senior Product Manager

​​Our Data Solutions in Action

“The future of work is here. Though people are working in a hybrid manner, their desire for collaboration and offering exceptional workplace experiences is higher than ever. Our partnership with Seriös Group has enabled JLL to rise to this challenge through innovation in data and analytics.”

Simon Beaumont, Senior BI Director, JLL

“Our partnership with Seriös Group has brought game-changing improvements to both our football performance and commercial operations. Through the power of integrated data, we're creating a smarter, more agile, and more engaged club.”

David Bruce, Chief Business Officer, Sunderland AFC

“By working with Seriös Group to establish best practices and implement Seriös ONE Launchpad, we’ve successfully transformed our data into a true strategic asset. With a unified and governed data platform, we can gain real-time insights, achieve a single view of our customers, and streamline our operations, allowing us to make smarter, faster decisions.”

Kevin Marsden, Head of Data, tombola

“The flexible architecture of Seriös ONE Launchpad positions Equans for future growth, allowing the expansion of Condition Based Maintenance (CBM) to additional sites and integration of more data sources. The ongoing remote monitoring has meant quick identification and resolution of asset-related issues, extending the lifetime performance of the hospital's infrastructure while minimising carbon emissions.”

David Smith, Head of Digital Solutions, Equans

“Partnering with Seriös Group has proven to be a highly effective extension of our data capabilities. The flexibility and depth of expertise they offer has provided us with a reliable source of data support on tap, enabling us to scale and adapt quickly to evolving business needs.”

Andrew Mason, Head of Data & Analytics, Grainger PLC

The Numbers Are There But The Value Isn't

Most organisations aren’t short of data. Dashboards, reports and spreadsheets are everywhere, yet teams still find themselves in meetings debating which numbers are correct or waiting days for a report that should take minutes. The gap between having data and having valuable insight is where our Analytics and BI make an impact. Through dashboards, reporting and visualisation, your teams gain a consistent view of key metrics and business trends, built on trusted, well‑structured data they can act on.

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Data Solutions Built for Your Organisation

Analytics products need to meet the needs of your end users. Power BI, Tableau or any other platform, our tool‑agnostic approach ensures we build products that embed into your organisation and deliver value instantly.

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Helping You Build a Data‑Led Organisation

Working with our data analytics and business intelligence experts creates lasting impact, strengthening your data team and your organisation.

Requirements Gathering

We work closely with end users to understand their needs from the outset. This keeps them at the centre of the design process and ensures our products solve the right problems.

Scalable Design & Modelling

Our products are built to handle large data volumes and adapt as your organisation’s needs evolve. This becomes even more powerful when combined with our AI‑enabled DataOps framework, Seriös ONE.

Collaborative & Iterative Delivery

We stay engaged with end users throughout the process, using regular feedback cycles to ensure our solutions deliver exactly what they need.

Playback

Our experts show how an end user can interact with the finished solution to find the answers they need.

Treat Data as a Core Capability

In many organisations, data is still framed as a by-product of systems or an extension of IT, rather than a capability in its own right with a clear remit, funding, and leadership. As AI becomes central to competitiveness, organisations that treat data as a dedicated business capability, alongside sales, marketing, and finance, are simply better set up to compete. 

Insights

All insights

Frequently Asked Questions

Got questions about Data Analytics? We’ve got answers...

What is Data Analytics and Business Intelligence?

Data Analytics and Business Intelligence (BI) involve analysing data and presenting it through dashboards, reports, and visualisations to support better business decisions. These tools help organisations understand performance, identify trends, and uncover opportunities within their data.

How can Data Analytics benefit my organisation?

Data analytics helps organisations make faster, more informed decisions by turning complex data into clear insights. It enables teams to track key performance metrics, optimise operations, and identify growth opportunities.

What is the difference between Data Analytics and Business Intelligence?

Business Intelligence typically focuses on reporting, dashboards, and monitoring historical performance, while data analytics often involves deeper analysis to uncover patterns, trends, and insights that explain why things happened and what might happen next.

How do dashboards improve business performance?

Dashboards provide a visual and accessible way to monitor key metrics and trends in one place. By giving teams immediate visibility into performance, dashboards help identify issues early and support better strategic planning.

Can Business Intelligence be customised for different teams?

Yes. BI dashboards and reports can be tailored to specific departments such as finance, marketing, operations, or leadership. This ensures each team has access to the insights and metrics most relevant to their role.

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