Seriös Group to be next season's naming and title sponsors for the Newcastle Eagles

Date published

The Newcastle Eagles have a bold new partnership.

Seriös Group Newcastle Eagles is the new name for a new era of professional basketball in the North East.

Seriös Group will shape the identity of both the men’s and women’s franchises after securing naming rights for the new season.

Seriös Group take its place front and centre on Marc Steutel’s new-look BBL team’s jerseys while retaining its striking on-court hoops branding.

“Last season Seriös Group came on board as our Official Analytics Partner and we’ve been able to do some fantastic work together,” explained Paul Blake, Managing Director of Newcastle Eagles.

“The relationship has grown stronger and stronger to the point where both sides can see the value in growing together. The club has been looking for the perfect naming rights partner for some time and Seriös Group ticks all of the right boxes," says Blake.

Seriös Group has been working alongside the Eagles since September 2022 and the ambitious firm has moved to rubber-stamp its relationship with the club at every level.

“We’re fortunate to have met many of their staff on game nights and they’ve been welcomed into our wider business network with open arms,” added Blake. “This is an exciting development for the club and the Eagles Community Foundation as we look to secure the future of men’s and women’s basketball in the North East.”

Seriös Group’s CEO Lee Rorison is predicting big things on and off the court.

“We are incredibly proud and excited to be both the club’s naming rights partner and BBL team’s main sponsor for the forthcoming season,” said Rorison.

“Following on from our hoops sponsorship last season, where we gained exposure that generated new business, we felt this was the natural next step to strengthen our partnership with the most successful British basketball team of all time.

“As well as gaining brand exposure through the new partnership, it also provides us with a fantastic platform to showcase our best-in-breed data analytics technology, Seriös One, at the Vertu Motors Arena.

“We’re already working with Paul and the team to collect many data points and help with energy reduction and sustainability. Rorison adds, "Myself, my management team and all of our people could not be more excited for this new era and we can’t wait for the new season to begin. Let’s go Eagles!”

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