Head of Marketing

Key responsibilities: 

• Establish the marketing function within Seriös Group
• Develop Seriös Group marketing strategy and tactical plans, working with senior leadership team
• Build the Seriös Group brand in key markets
• Support the commercial objectives of the business, working closely with sales and the wider commercial team
• Build understanding of our target markets using segmentation and profiling
• Oversee and execute all marketing activities across a range of channels
• Develop product positioning and campaign messaging to activate key audiences
• Recruit and build a marketing team as the business grows
• Manage partner relationships
• Establish systems, processes and use of marketing tools including CRM and Marketing automation
• Generate a steady flow of high quality, qualified leads
• Grow Seriös Group brand as a brilliant place to work, driving employee engagement and supporting recruitment
• Manage the marketing budget
• Experience working within a B2B technology field

The above list is non-exhaustive; you may be required to carry out any ancillary duties in relation to your role, in addition to the abovementioned list. 

Person specification:

• Experienced B2B marketing all rounder
• Strong knowledge of all aspects of modern marketing – data, CRM, social media, email, automation, events, web
• People management experience
• Comfortable with technology for enterprise markets
• Comfortable working in a “scale-up” environment and building out processes from scratch

Requirements:

1. Demonstrable track record in a similar role
2. Relevant qualifications
3. Motivated by a great opportunity to establish a marketing function in a fast-growing tech organization

Desirable:

Experience working within a B2B technology field

Benefits

Work-life balance: 

• 36 days annual leave entitlement (inclusive of bank holidays and 3 days between Christmas and New Year), increasing by 1 day per year of service, up to a maximum of 5 additional days
• Sabbatical policy – earn points to gain the opportunity to take a 4 week, fully-paid sabbatical (or elect to take flexibly, e.g. receive 2 weeks’ pay, 2 weeks leave)
• Flexible, hybrid working
• Modern office space

Learning & Development: 

• Funded qualifications and certifications
• Learning and development time

Health & Wellbeing: 

• Private Health Insurance with Vitality
• Cycle to work scheme
• Enhanced sick pay policy

Community values:

• 1 paid volunteer day per year

Financial:

• EMI share options scheme
• Enhanced pension scheme

Family-friendly:

• Enhanced family friendly policies

Culture & Recognition: 

• Employee Voice Platform
• Great working culture
• Free sports tickets
• Monthly social events
• Staff referral scheme

Travel easy:

• Corporate metro tickets
• Free parking