Expertise

Data Analytics & BI

Identify Hidden Performance Drivers And Make Valuable Decisions Faster

We specialise in data analytics and business intelligence, turning your organisation’s data into clear insights, actionable intelligence, and forward‑looking recommendations. We analyse, model, and visualise data so every stakeholder, from operational teams to leadership, can understand performance, identify opportunities, and make confident, data‑informed decisions.

How We Ensure Your Data Delivers the Intelligence Your Business Needs

Valuable analytics and BI are about making sure the right people can access the right information at the right time. We design and build solutions that give every team in your organisation a clear, consistent view of performance, without depending on a data specialist to pull every report.

Interactive Dashboards & Reporting

Access real-time, easy-to-understand dashboards and automated reports tailored to your business goals. Monitor performance, track KPIs, and explore your data without technical barriers.

Data Visualisation

Complex datasets, trends, and performance metrics are presented in a clear, visual format, making patterns immediately visible and insights accessible to every stakeholder, regardless of their technical background.

Actionable Insights

Transform data into clear, meaningful insights that support faster, smarter business decisions. We help identify trends, opportunities, and risks so you can act with confidence.

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AI-Powered Business Intelligence

Analytics and BI can be the foundation towards advanced capabilities and AI, and for good reason. Consistent reporting, trusted metrics, and a clear understanding of your data create the knowledge base that more advanced analytical techniques and AI depend on. As that foundation matures, AI starts to enhance what BI can do, from natural language tools that let your teams query key metrics conversationally, to visualising machine learning outputs such as customer profiling directly in your dashboards.

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Meet Our Data Analytics & Business Intelligence Experts

Our experts use our Seriös ONE approach to turn your data into clear, actionable insights that your team can depend on.

Alex Bookless

Alex Bookless CTO

Adam Brown

Adam Brown Head of Data Strategy and Architecture

Paul Swaddle

Paul Swaddle Senior Product Manager

​​Our Data Analytics and Business Intelligence in Action

“The future of work is here. Though people are working in a hybrid manner, their desire for collaboration and offering exceptional workplace experiences is higher than ever. Our partnership with Seriös Group has enabled JLL to rise to this challenge through innovation in data and analytics.”

Simon Beaumont, Senior BI Director, JLL

“Our partnership with Seriös Group has brought game-changing improvements to both our football performance and commercial operations. Through the power of integrated data, we're creating a smarter, more agile, and more engaged club.”

David Bruce, Chief Business Officer, Sunderland AFC

“By working with Seriös Group to establish best practices and implement Seriös ONE Launchpad, we’ve successfully transformed our data into a true strategic asset. With a unified and governed data platform, we can gain real-time insights, achieve a single view of our customers, and streamline our operations, allowing us to make smarter, faster decisions.”

Kevin Marsden, Head of Data, tombola

“The flexible architecture of Seriös ONE Launchpad positions Equans for future growth, allowing the expansion of Condition Based Maintenance (CBM) to additional sites and integration of more data sources. The ongoing remote monitoring has meant quick identification and resolution of asset-related issues, extending the lifetime performance of the hospital's infrastructure while minimising carbon emissions.”

David Smith, Head of Digital Solutions, Equans

“Partnering with Seriös Group has proven to be a highly effective extension of our data capabilities. The flexibility and depth of expertise they offer has provided us with a reliable source of data support on tap, enabling us to scale and adapt quickly to evolving business needs.”

Andrew Mason, Head of Data & Analytics, Grainger PLC

When The Numbers Are There But The Value Isn't"

Most organisations aren't short of data. They have dashboards, reports, and spreadsheets in abundance, but still find themselves in meetings where nobody can agree on the numbers, or waiting days for a report that should take minutes. The gap between having data and having valuable insight is where our Analytics and BI make its impact. Through dashboards, reporting, and visualisation, your team gains a consistent view of key metrics and business trends, built on trusted, well-structured data that you can act on

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Data Solutions Built for Your Organisation

Your tech stack needs to be the right one for your organisation. Whether you use Azure, AWS or GCP, we build data platforms that fit your infrastructure and specialise in a core set of technologies proven to deliver results quickly.

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Helping You Build a Data‑Led Organisation

You get lasting impact from every engagement with our Data analytics and business intelligence Experts, strengthening both your data team and your organisation.

Requirements Gathering

We take time to understand end users and their needs, putting them at the forefront of the design process. This ensures our products answer questions or solve business problems

Scalable Design and Modelling

Our products are built to withstand big data and ever changing organisations needs. This is particularly powerful when combined with our Serios ONE engineering platform.

Collaborative and Iterative Delivery

We continue to work in collaboration with end users, regularly seeking feedback to ensure our products meet their needs.

Playback

Our experts demonstrate how an end user can interact with the finished product to answer their questions

Treating Your Organisation's Data as a Core Capability

In many organisations, data is still framed as a by-product of systems or an extension of IT, rather than a capability in its own right with a clear remit, funding, and leadership. As AI becomes central to competitiveness, organisations that treat data as a dedicated business capability, alongside sales, marketing, and finance, are simply better set up to compete. 

Insights

All insights

Frequently Asked Questions

Got questions about Data Strategy? We’ve got answers...

What is Data Analytics and Business Intelligence?

Data Analytics and Business Intelligence (BI) involve analysing data and presenting it through dashboards, reports, and visualisations to support better business decisions. These tools help organisations understand performance, identify trends, and uncover opportunities within their data.

How can Data Analytics benefit my organisation?

Data analytics helps organisations make faster, more informed decisions by turning complex data into clear insights. It enables teams to track key performance metrics, optimise operations, and identify growth opportunities.

What is the difference between Data Analytics and Business Intelligence?

Business Intelligence typically focuses on reporting, dashboards, and monitoring historical performance, while data analytics often involves deeper analysis to uncover patterns, trends, and insights that explain why things happened and what might happen next.

How do dashboards improve business performance?

Dashboards provide a visual and accessible way to monitor key metrics and trends in one place. By giving teams immediate visibility into performance, dashboards help identify issues early and support better strategic planning.

Can Business Intelligence be customised for different teams?

Yes. BI dashboards and reports can be tailored to specific departments such as finance, marketing, operations, or leadership. This ensures each team has access to the insights and metrics most relevant to their role.

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