Insights
Smart Outdoor and Seriös Group Join Forces to Drive Data-Led Advertising Innovation
- Category
- News
- Date published
- 03.12.2025
Two fast-growing North-East based businesses have announced a new partnership. Data solutions company, Seriös Group, has partnered with Smart Outdoor, one of the UK’s fastest-growing independent digital out-of-home media owners. This collaboration marks a major milestone for Smart Outdoor’s data journey, aimed at enhancing its advertising capabilities through advanced data integration and analytics.
Smart Outdoor operates over 1,100 digital advertising screens across the UK, delivering high-impact campaigns in prime roadside, retail, and service station environments. With a growing national footprint and a commitment to smarter, more flexible advertising, the company is now investing in a robust data infrastructure to support its next phase of growth.
Seriös Group has implemented a centralised data platform using its AI powered DataOps framework Seriös ONE, unifying Smart Outdoor’s multiple data sources. This transformation enables real-time insights, improved campaign performance tracking, and data-driven decision-making across the business.
Seriös ONE, will power a suite of dashboards providing performance metrics in a clear, user-friendly format. This will mean Smart Outdoor’s team can optimise advertising campaigns, identify growth opportunities, and deliver more targeted advertising experiences for their clients.
Smart Outdoor appointed Seriös Group as its Data Partner to accelerate its journey towards smarter, insight-led advertising. The decision was driven by Seriös Group’s skills and expertise in data strategy and architecture, data engineering, and insights analysis. These capabilities align with Smart Outdoor’s ambition to deliver more targeted, measurable, and impactful campaigns.
“We’ve built a strong relationship with Smart Outdoor through our own out-of-home campaign. This partnership brings together our expertise in data solutions with their forward-thinking approach to advertising. We’re excited to support them in creating a more connected, insight-led future that delivers even more impact for their clients by using our DataOps framework and data platform accelerator, Seriös ONE.”
“This collaboration with Seriös Group is a game-changer for us. As we grow in a fast-moving advertising landscape, having access to reliable, real-time data is crucial. The new data platform will give our team the ability to work smarter, respond faster, and make confident decisions that deliver even greater value to our clients. We’re excited about the opportunities of this partnership.”
With access to Seriös Group’s advanced data solutions, Smart Outdoor is gaining clearer visibility into audience engagement and asset performance, enabling faster and more informed decision-making. This partnership marks a pivotal step in Smart Outdoor’s commitment to innovation and long-term growth in a competitive advertising landscape.
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